OUR STORY
ELYRA Creations Inc. is a modern, Gen-Z–driven jewelry brand that brings together the best of both worlds: the stability, integrity, and expertise of a third-generation diamantaire family, combined with the creativity, ambition, and fresh perspective of a new generation.
With over two decades of experience supplying diamonds to some of the most respected names in the industry, our journey into fine jewelry was a natural evolution—driven by long-standing relationships and growing demand from our clientele. This foundation allowed us to build a brand rooted in trust, craftsmanship, and uncompromising quality.
Our American brand, Sapphire Tree, established in 2020, quickly became synonymous with refined beauty, precision, and detailed jewelry work. Each piece reflects timeless design, intricate detailing, and master craftsmanship, earning recognition and loyalty among retailers and customers alike.
From humble beginnings, Sapphire Tree successfully served hundreds of independent retailers, building a reputation for excellence and superior client satisfaction. The brand’s focus has always been on long-term partnerships, repeat business, and delivering consistent value.
Building on this strong legacy, ELYRA Creations Inc. marks our expansion into Canada—redefining fine jewelry for a new generation while honoring the craftsmanship and values that have guided us for decades.
Wholesale – B2B MODEL
We are a manufacturer specializing in Hip Hop jewelry, including custom iced-out pendants, iced-out Cuban chains, men’s and women’s iced-out bling watches, bridal jewelry, and more styles to come.With nearly 30 years of wholesale diamond experience, combined with the creativity and vision of the new generation of jewelry makers, we are committed to bringing bold, trend-driven, and top-quality Hip Hop jewelry to the market. All of our designs are developed in-house by our exceptional design team, allowing us to stay ahead of trends and continuously innovate in this ever-evolving industry. We strive to be a trendsetter, offering something for everyone.Our three decades of experience in diamond buying and selling enable us to deliver high-quality diamonds across all our jewelry. With buying offices located in the world’s diamond manufacturing hub—Surat, India (Diamond City)—we are able to guarantee competitive pricing and consistent quality.Backed by deep expertise in craftsmanship, we also offer customization services for jewelry and watches, with low minimum order quantities available upon request. We consistently exceed our clients’ expectations by delivering premium products at fair and transparent pricing.Our success is built on exceptional service, distinctive designs, and long-term relationships with each and every customer.
